Commenced in 1935, Sugar Bowl is one of the most prestigious football events held annually in Caesars Superdome, New Orleans, Louisiana.
It was founded by New Orleans reporter James M. Thomson, who longed for a bowl game to rival the Rose Bowl. It is one of the oldest national bowl games right behind the Rose Bowl, no wonder the winner of each plays against the other in the finals.
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2024 Sugar Bowl Game
This year’s Sugar Bowl is officially called the Allstate Sugar Bowl as it is sponsored by the insurance company, Allstate. The 90th annual Sugar Bowl game is between the 2nd-ranked Washington Huskies of the Pac-12 and 3rd-ranked Texas Longhorns of the Big 12 and is scheduled to be played on 1st January 2024 at Caesars Superdome, New Orleans, Louisiana.
The game will be broadcast on ESPN and will start exactly at 7:45 p.m. CST.
How To Watch The 2024 Sugar Bowl Game?
The Sugar Bowl will air on ESPN at 7:45 CST on Monday, January 1st, 2024. You can enjoy the game in English-language commentary by Marc Kestecher, and Kelly Stouffer on ESPN Radio, and in Spanish on ESPN Deportes and ESPN3. There are other ways to watch ESPN besides cable like satellite and live TV streaming services.
Best Streaming Options for the 2024 Sugar Bowl Game
Apart from ESPN.com on the ESPN+ app, you can also stream it on the run on various other streaming platforms that offer ESPN channels. We have created an extensive list of cost-effective options for you to choose from:
| PROVIDER | TYPE | BASE PRICE |
| Cox | Cable | $56.00/mo |
| DIRECTV | Satellite | $64.99/mo |
| Vidgo | Streaming | $69.99/mo |
| DIRECTV STREAM | Streaming | $69.99/mo |
| Spectrum | Cable | $59.99/mo |
| Fubo | Streaming | $74.99/mo |
| Hulu + Live TV | Streaming | $76.99/mo |
| Optimum | Cable | $35.00/mo |
| DISH | Satellite | $92.99/mo |
| Sling TV | Streaming | $40.00/mo |
| Verizon Fios | Cable | $60.00/mo |
| Youtube TV | Streaming | $72.99/mo |
| Xfinity | Cable | $20.00/mo |
Most of these streaming services also provide a free trial if you are interested in watching the game for free.
How To Watch the Sugar Bowl Parade
You can catch the Sugar Bowl New Year’s Eve Parade live on WDSU-TV at 2:30 pm CST. The parade starts at the intersection of Elysian Fields Avenue and Decatur Street in the heart of the French Quarter, following Decatur Street along the Mississippi River, and ends at Canal Street.
Expect to see a lot of purple, gold, and green floats, marching bands, and dance groups.
Other Sugar Bowl Events
NewOrleans.com Allstate Sugar Bowl Tailgate Town is the official pre-game party which takes place right outside the Caesars Superdome and offers lots of entertainment like live music, food trucks, games, and much more. However, it is only for ticketed fans and gates will open at 4:00 PM till about 7:00 PM.
