Dak Prescott’s Net Worth (2024): A Look Inside the Cowboys QB’s Financials


Dallas Cowboys’ Dak Prescott sent out a message for every other team in the playoffs after winning the NFC East title “I wouldn’t say I’m trying to send a message or anything,” Prescott said. “The hat is warmer. A shirt is a shirt. Yeah, I mean, won it before. It’s a huge accomplishment for myself, this team, and the organization. Don’t get me wrong by any means. But the focus is ahead. Simple as that. I want something better.”

Letting everybody know that he is aiming at “something better” this season and some guaranteed performance and playoffs bonuses as well along the way. In this piece, we will look at Dak Prescott’s net worth as of 2024.

Dak Prescott’s Net Worth In 2024

Dak Prescott’s net worth is estimated to be close to $72.5 million in 2024 and it’s only going to increase in the coming years and possibly might even sign a more lucrative contract. He has multiple sources of income including but not limited to endorsements and collaborations. In 2023 he made as much as $15 million from his off-field ventures.

Full NameRayne Dakota Prescott
Net Worth$72.5 million
NFL Contract$160 million over 4-year
Annual Salary$40 million
EndorsementsJordan Brand, Beats by Dre, and PepsiCo
CarsDodge Challenger SRT Hellcat, Cadillac Escalade, and much more

How Much Does Dak Prescott Make In A Year?

How Much Does Dak Prescott Make In A Year

Dak Prescott’s annual NFL salary amounts to an average of $40 million as of 2024 after he signed a $160 million 4-year contract in 2021 that included a $66 million signing bonus which was the largest in NFL history at the time.

However, he earns significantly more than that due to his endorsements, investments, and business ventures. He has collaborated with major companies and also has various other passive incomes that substantially increase Dak’s net annual income.

Dak Prescott’s Income Sources

Dak Prescott, the star quarterback for the Dallas Cowboys, is living the dream of many aspiring young athletes. He has millions of dollars worth of real estate, a sports car collection, diamond watches, and a football resume filled with records and accolades.

Some of his sources of income include NFL salary, endorsements, investments, and business ventures. Dak also earns income through appearances, merchandise sales, and other side hustles.

Dak Prescott’s Endorsement Deals

Dak Prescott has a very impressive and extensive portfolio of brand deals and endorsements. While it will be hard to list them all, we will try our best to list all the notable ones. To start with the coolest one, he is a Jordan brand athlete.

He also has partnered with major brands and companies like PepsiCo, Beats by Dre, Albertson’s, Anheuser-Busch InBev, AT&T, DirecTV, Frito-Lay, Nike, Panini, Seven & I Holdings, Sleep Number and much much more.

Dak Prescott’s Business Ventures And Investments

Dak Prescott’s entrepreneurial spirit is similar to his athletic and competitive spirit. He has founded and invested in various ventures. He is a co-founder of Oxe Fit, a company based on AI to personalize exercise routines and track progress in which he invested $12.5 million.

He also has a 20% stake in Walk-ons and is also a minority investor in RealTruck, an online retailer of truck accessories. He has his clothing line called “Dak Prescott Sedona Silk” which sells silk clothes and has also invested in multiple real estates including a $3.3 million mansion in Prosper, Texas.

Dak Prescott’s Car Collections

Dak Prescott has a very nice and at the same time enviable car collection. While the exact cost of Dak’s car collection is unknown, let’s look at all the cars in his garage that are known:

  • Ferrari($330,000): A symbol of speed and exclusivity, Dak’s Ferrari is a head-turner due to its custom “SINGLEWIDE” plate, a nod to his humble beginnings.
  • Dodge Challenger SRT Hellcat($88,000): This muscle car beast is perfect for Dak’s need for speed and thrill.
  • Cadillac Escalade($86,000): Known for its luxury and comfort, Dak had to have this luxurious and spacious Escalade in his garage.
  • Mercedes-Benz G63 AMG($78,000): This powerful SUV combines off-road capability with on-road presence, making it a versatile choice for any adventure.
  • Lamborghini Urus( $230,000): This super-fast SUV boasts incredible horsepower and a head-turning design, representing the ultimate in luxury and performance.


While he may be the star quarterback of the Dallas Cowboys and probably one of the highest-paid quarterbacks in the NFL right now, he is also among some of the charitable ones. He is also a renowned philanthropist and has helped in founding many charities and raising funds for other foundations. He believes in giving back to the community and those in need, especially the young kids.

Prikshit Malik
Prikshit Malik
Prikshit is a die-hard basketball fan who has been following the NBA for over a decade. Though he is a Gen-Zer, he likes to consider himself old-school. He is always trying to come up with better arguments for why Michael Jordan is the GOAT, and he will debate anyone on why Kobe and LeBron are a strong second or third. With a passion for sports and his love of writing, he is always excited to see where his words will take him next.


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